About Theresa Webb

Theresa is a growth marketer and ecosystem strategist with over 9 years of experience driving adoption for Web3 startups and decentralized products. With a sharp eye for data and a deep understanding of user behavior, she bridges storytelling and strategy to scale communities and protocols.

Expertise & Focus

From token launches to Layer-2 adoption campaigns, Theresa crafts growth strategies that balance performance marketing with community trust. Her strength lies in aligning content, partnerships, and distribution channels to accelerate traction across DeFi, NFTs, and on-chain applications.

Strategy & Scale

Theresa combines analytical rigor with creative execution. Whether designing funnel strategies or optimizing retention, she brings structure and momentum to fast-moving teams—always with a focus on measurable, sustainable growth.

Personal Experience

Theresa has collaborated with a diverse mix of Web3 teams, helping them go from zero to market through smart positioning, community incentives, and cross-platform campaigns. Her marketing playbooks have helped brands scale in competitive blockchain ecosystems.

• Managed 60+ go-to-market and token growth campaigns
• Spearheaded influencer and partnership programs across Web3 verticals
• Specialized in retention marketing, DAO engagement, and cross-platform strategy
• Advised projects in DeFi, gaming, infrastructure, and identity