About Esther Howard

Esther is a product marketing strategist and Web3 storyteller with 8+ years of experience helping decentralized projects shape narratives, position products, and connect authentically with their audience. She bridges the gap between technical depth and clear communication—turning complex ideas into compelling brand experiences.

Expertise & Focus

From protocol branding to community-led launch campaigns, Esther helps teams refine their voice, define their market fit, and build with intention. Her work spans DeFi, DAOs, and infrastructure—always focused on creating value-driven user engagement.

Strategy & Scale

Esther blends editorial strategy, product marketing, and content design to bring clarity to every stage of a project. Whether crafting messaging frameworks or building education funnels, she ensures projects are understood, trusted, and ready to scale.

Personal Experience

Esther has supported dozens of Web3 startups and ecosystems in launching, growing, and maturing their brand presence. Her strategic approach and creative fluency make her a go-to partner for teams looking to differentiate and lead in the space.

• Led messaging strategy for 35+ Web3 projects and protocols
• Built brand narratives across Layer-1s, DeFi tools, and decentralized identity
• Developed education-driven content funnels for adoption and onboarding
• Consulted on positioning, tone of voice, and product storytelling